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0
Curriculum
8 Sections
40 Lessons
10 Weeks
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Unit-1
5
1.0
Introduction to Marketing Research
1.1
Defining Research Problem
1.2
Developing Research Approach & Developing Research Design: Non- Conclusive
1.3
Research Design: Conclusive
1.4
Qualitative Research: Nature and Approaches
Unit-2
5
2.0
Qualitative Research: Depth Interview, Focus Group Discussion
2.1
Projective Technique, Case Study
2.2
Case Study, Descriptive Research Design & Research Errors
2.3
Primary & Secondary Data, Research Error
2.4
Measurement & Scaling: Comparative & Non-comparative Scaling
Unit-3
5
3.0
Scale Development Process
3.1
Questionnaire & Form Design
3.2
Causal Research & Types
3.3
Experimental Design & Sampling
3.4
Sampling Design & Procedure
Unit-4
5
4.0
Sampling & Sample Size Determination
4.1
Hypothesis Development: Null & Alternate, Type I & Type II Errors
4.2
Data Preparation
4.3
Hypothesis Testing: T-Test, Z-Test
4.4
T, Z & F Test
Unit-5
5
5.0
Hypothesis Testing: Anova & Manova
5.1
Cross Tabulation & Chi Square Test
5.2
Correlation & Regression
5.3
Regression
5.4
Factor Analysis
Unit-6
5
6.0
Factor Analysis.
6.1
SEM & CFA-1
6.2
SEM & CFA-2
6.3
SEM & CFA-3
6.4
Cluster Analysis- I
Unit-7
5
7.0
Cluster Analysis- II
7.1
Discriminant Analysis
7.2
Discriminant Analysis-1
7.3
Researching Rural Market
7.4
International Marketing Research
Unit-8
5
8.0
Ethics in Marketing Research
8.1
Ethics in Marketing Research-1
8.2
Report Preparation & Presentation
8.3
Multi Dimentional Scaling
8.4
Conjoint Analysis
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